First Watch in Turkey Creek will look a little different from what patrons may remember before the coronavirus pandemic — the well-known daytime cafe just got a fresh new look.
In addition to the renovation, First Watch in Turkey Creek debuted new crafted alcoholic brunch cocktails on Sept. 14.
The decision to renovate the Turkey Creek location came as an opportunity, said Nadim Jubran, vice president of Capstone Concepts LLC, which is the franchise group in East Tennessee that owns First Watch.
“We truly believe that we have to constantly be working on service, and flavors. People just kind of expect a different standard when it comes to food nowadays, and I think that we’re up for that challenge,” Jubran said. “We don’t think the community will be disappointed.”
Opened as the first location in Knoxville in October 2013, the First Watch in Turkey Creek is also the first of eight restaurants in East Tennessee to be offering crafted alcoholic brunch cocktails.
The new drinks menu is serving uniquely crafted cocktails, many made with the same fresh-squeezed juices guests can already order, like the kale juice, while enjoying brunch.
The new drinks include a Vodka and Kale Tonic, Pomegranate Sunrise, Cinnamon Toast Cereal Milk, Morning Glory, Million Dollar Bloody Mary, a classic Mimosa and Sparkling, a Barefoot Bubbly Brut Cuvée.
“It’s definitely exciting because it’s something new,” said Ciara Rattana, marketing and business development assistant for Capstone Concepts LLC. “I think we’ve had a lot of comments of, ‘Man, I wish they had mimosas. I wish they had Bloody Marys.’ You know, those typical brunch cocktails. But I think First Watch has done an awesome job of even putting a twist to it.”
Twists like adding one of First Watch’s top menu items: the Million Dollar Bacon, a thick-cut piece of bacon cooked and glazed with syrup, stuck straight into the glass of their Million Dollar Bloody Mary.
The restaurant’s bright green and blue mural with tomatoes and a fork has disappeared. The paintings of vegetables and coffee cups that used to decorate the space are no longer hanging. Gone are the booths with red seats and other hues of orange or red.
An “Urban Farm” design mixes the urban feel of subway tiles with farm fresh decor of reclaimed wood, making the space feel brighter and more spacious.
Now, the walls are freshly painted white with accents of warm blue, and a long black chalkboard lists the specials. Updated booths with green seating and black backing line the walls, and a brand new bar sits at the forefront of the restaurant.
With a refreshing new look and cocktail list, Jubran said the changes are to thank guests for their continued support.
“We think of restaurants as a refuge. We got a lot of stuff going on in our world that doesn’t always feel good,” Jubran said. “So we want them to be able to relax, we want them to be able to enjoy and we want them to feel safe. So it really lines up well with our culture, and our guests who’ve been coming there since day one will not feel any different.”