Skip links

First Watch The Day Time Café is coming to Asheville

Asheville, NC- First Watch- is the fastest growing Breakfast, Brunch, and Lunch concept with over 420 restaurants nationwide, is set to open its first location in Asheville this spring. Capstone Concepts, LLC is a franchise group based out of Knoxville, Tennessee. They have 8 other First Watch locations. They own and operate 4 Knoxville, TN locations, 3 Chattanooga, TN locations, and 1 in Johnson City, TN. The Asheville location is the first of 4. It will be located at 2 Hendersonville Road, Asheville, NC 28803. The space will be over 3,600 sq feet and is located just minutes from the Biltmore Estate and will employee about 30 people.

Capstone Concepts, LLC Chief Operating Officer, James Geib, said “I have been bringing my children to Asheville for over 25 years to enjoy all the things that Asheville has to offer. Now it will be great for my grandchildren to see, not only what it has to offer, but what we also have to offer to the Asheville community for years to come.” First Watch has become a breakfast staple and when going to see the sights of Asheville breakfast is always a must! Capstone Concepts mission is to lead, develop, and care for each other so we can take care of our guests. We are so honored to be able to open the Biltmore Village location this spring and later this year open our second location on Long Shoals Road beside the Ingles. We are currently looking for 2 more locations.

First Watch’s curated menu takes an elevated approach to traditional breakfast, brunch and lunch offerings that are made to order using farm-fresh ingredients. Some of its most crave-able items include Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. In addition, the concept offers revolving seasonal menu offerings, which currently include a The Trailblazer Bowl, Carnitas Breakfast Taco, Superseed Protein Pancakes, and Purple Haze juice made with fresh squeezed lemon, cane sure a hint of lavender and butterfly pea flower tea to create a fun color changing effect.

First Watch also serves an array of fresh juices, pressed daily from only the highest quality fruits and vegetables, as well as its socially responsible and award-winning Project Sunrise coffee, which supports an independent group of female farmers in Huila, Colombia. Finally, the new restaurant will feature First Watch’s rapidly expanding alcoholic beverage program, which allows guests to enjoy refreshing cocktails featuring its fresh juices and signature creations such as the Cinnamon Toast Cereal Milk made with coconut rum, cold brew coffee, coconut milk and agave nectar.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m.

More About Capstone Concepts

In addition to Capstone Concepts, LLC owning 8 (almost 9!) First Watch’s, they also own and operate 2 Mr. Gatti’s Pizza’s located in Maryville, TN and Knoxville, TN. We are excited to expand into North Caroline and cannot wait to be a part of the amazing Asheville Community.

About First Watch

First Watch is an award-winning Daytime Dining restaurant concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. First Watch offers traditional favorites, such as pancakes, omelets, sandwiches and salads, alongside specialty items like the Quinoa Power Bowl®, Avocado Toast and the Chickichanga. There are more than 420 First Watch restaurants in 28 states, and the restaurant concept is majority owned by Advent International, one of the world’s largest private-equity firms.